Font ideas for our CD/Album cover

I researched some fonts that we could possibly use on the CD/Album cover with the font written Bathtub Shouting. After looking at the fonts that I had chosen, we had thought as a group that the font within the box is the favourite font for us and we would consider to use this font for our final version of the CD/album cover.

Research of CD/Album covers

Above are examples of existing album covers which I like the idea of. We had an idea in mind for our CD/Album cover as the band members (Alfie, Fin and Brad) in an old, battered, rusty bath in the middle of a field with the band members doing something creative and interesting. It isn't our final idea yet though so if we se something which we would rather do then we would reconsider the CD/album cover.

Examples of other indie artists who use friends in their videos

We have had ideas for our music video and would like to use friends within some shots as it fits in with the genre an would look good in the shots we wish to use with them linked in to. However, if this effect didn't look right in our music video footage, we would consider changing it back to just being the star image (Alfie Morgan). Examples of music videos within the genre which use the effect of a group of people in some shots are:







These examples are all songs which use friends in the background which I think works well with the genre of music which we are making our song in. Sticks n Stones by Jamie T uses this technique and as we are making our song based on this song but recreating the music video, we could use techniques which are similar to the music video in order for our music video to fit in well with the genre.

Prospective video locations - Me, Alfie and Will

 

This is a video for King Krule's "Easy Easy". As a group when we watched the video, we really liked how King Krule was on top of a building. We then decided to take inspiration from this and try and get to a rooftop in the local area. The first place we thought of was Lutterworth, however, we thought that the scenery and environment was not good enough for are video because no buildings are as tall and the surrounding environment would not necessarily fit the genre.

The next place we thought of was Leicester. Leicester city centre is a maximum of 20 minutes away and it has plenty of tall buildings and the surrounding area is exactly the kind of scenery we want. After we thought about Leicester, we immediately knew that we wanted to film on a rooftop in Leicester. We then set about trying to organise a rooftop we wanted to film on.

Having a rooftop involved in a video is effective because it adds to how the video looks. Think about having a performance next to a building or on a pavement. It may be good, but an extra backdrop and the element of danger is involved in a rooftop shot. Therefore the audience watching has more to look at and it is generally more interesting too.

Although, we would have to be careful about falling or getting into trouble for being on the roof in a first place. As a group, we have decided to ask around friends who go to Leicester college and may know of any buildings we can film on with permission. We would also film in the centre of the roof to prevent anybody from falling off.

Risk assessment

Schedule list - Me, Alfie and Will

Completed

- Establishing shots of Leicester and abandoned buildings.
- Medium shots of main artist in the Leicester environment
- Chosen the artist name
- Chosen the song
- Researched into other music videos similar to our genre

To do/schedule list

- Performance run through with a hand held camera in Leicester
- Performance run through coming out a van
- Shots at a train station
- Shots at a controlled bonfire
- More medium shots of main artist doing mundane things such as, in shops, walking, talking with friends, etc.

Justified reasons

We gained establishing shots because almost all forms of cinematography, i.e. TV shows, music videos, films, etc, have establishing shots. We want our music video to look real and genuine so including establishing shots would add to the realism because real pieces of media use them. Establishing shots are used to show the audience where a certain character is to set up some kind development. In our case, we wanted to show how our main artist comes from the city in the establishing shots. Having cities included in the video fits with our genre because most indie artist come from medium sized cities like Leicester.

Abandoned buildings fit with our genre too because indie artists are often associated with rough, scummy, rural locations and abandoned buildings are also associated with this. Not only does it fit with our genre but it also looks better than either a standard building (this can be boring) or a spectacular piece of architecture (doesn't fit with the genre and wouldn't fit with the lightheartedness of the video.

We chose to call our artist "Bathtub Shouting" because it fits with the genre we are trying the replicate. Our genre is indie alternative; other artists in this genre have odd names such as 'King Gizzard And The Lizard Wizard', 'Ariel Pink's Haunted Graffiti' and 'Dishrags'. As a group, we wanted to create a weird name like these. We chose Bathtub Shouting. The shouting can refer to the stereotypical rowdiness of indie artists and the bathtub element is the weird and 'out of the box' part of our artists name.

We chose Jamie T - Sticks And Stones. This is because we wanted to create a fun, loud and laid back music video and this song allowed us to do this because Jamie's delivery on almost all of his lines have the rowdy, laid back approach.

Using a hand held camera creates the feeling we are trying to create for our music video. Using a still camera, the song would seem empty but the hand held camera amplifies the rowdiness of the song. Rowdiness often is associated with chaos, chaos requires movement and hand held camera replicates this movement.

We wanted our main artist to burst out of a van and perform the song because the doors opening can amplify the 'kick start' attitude at the start of the song. The song starts off slow but then transitions quickly into a fast paced drum beat. The van doors opening and the main artist jumping out would amplify the transition into a loud and faster song because there would be physical movement to when the song 'kick starts'. Other artists have done this on a much larger scale, Slaves. We will take inspiration from this and replicate it on a much smaller scale because it won't be the main focus  of the video.

Shots at a train station would fit into our genre because train stations often belong to rough,rural estates that most indie artists come from. Other artists, including the one who's song we're using, have also used a train station. Jamie T uses the train as amplification to how the beat gets faster, the train gets faster. We could do this but it may be too close to the original video.

A bonfire would look good because fire has tie ins to danger and chaos. This fits in with our genre and we can use the fire as amplification to how the song is chaotic, reckless, rule breaking. Fires have all these qualities so it would make sense to use fire in the video. We are thinking to use fire to show how the song gets louder and louder. For this idea, we are thinking to have the fire starting at the start of the song and towards and during the final chorus, the fore is the biggest.

This idea sounds like it wouldn't fit with the recklessness of the video, however, other artists do this too. It also would connect with our target audience because it shows how the artist is a 'teenager just like them'. This is a theme that many indie artists have throughout their video because it allows a connection between the audience and the artist, this can make the artist more popular.

Joint written by Alfie Morgan, Alex Hunt and William Wright.

Videos which include bad green screen which inspire us

We have had a thought about adding a green screen in to our video. If we were to do this, we would want the green screen to purposely look bad to create an effect on our music video. We have seen music videos which include this and we believe it looks effective and works well with the styling of the characters within the genre and the settings used for the green screen.

We like challenges as a group so would try to make it work but if it doesn't, it isn't a problem as we don't have to include this feature. Songs which include bad green screens within the genre are:

RatBoy - Sign On



Crystal Castles - Baptism



We want to replicate the effects used in these videos as it works well with the genre of music we are working with. However, if the effect doesn't work for the song we had chosen, we will not include it but we would want to experiment with in order to know whether it would work or not.

Our feedback after our pitch

After our pitch presentation, we handed out feedback sheets to our audience to gather opinions and ideas about our pitch to see how we could improve our ideas in order to create a better music video. The feedback we received was positive and negative which helped for us to know which areas we could improve as a group to create a better performance. The feedback we received is below:

The positive feedback:

"Good different idea that fits the song"
"I like the genre"
"I like the locations"
"I like the band name, very clear and set ideas, well researched"
"location fits with genre"
"unusual band name"
"Using real drums"
"Getting over issues you have had (missing member)"
"The performance element (replication)"
"The assortment of locations"
"Band name is cool!!!"
"Locations as inspirational ideas are good and they match the genre, this also works when matched to it being performance"
"Good idea using a real drummer as he knows what he's doing"
"Environment matches the song choice"
"Styling would be good to have due to the group wearing the same kind of clothes outside of the video"
"Good knowledge of the genre"

The negative feedback:
"Security issues when filming in certain places"
"If involving a car, then it would look better on the road"
"Video needs to be unique when compared to original"
"Hard filming locations"
"Think about lighting in outside locations"

Mr Ford's feedback:
- "I like the name"
- "Be careful with the security in carparks"
- "I like the idea"

After receiving all the feedback from our audience, we looked through and decided what we thought would benefit us as a group. We decided to ignore some feedback as it was irrelevant to us as we are focusing on the Indie genre. We decided to ignore negative feedback such as "Filming hard locations" as we have already overcame this due to us already doing some filming during the summer holidays with our group in locations which we wished to use for our music video. Another comment we chose to ignore was positive feedback such as "Band name is cool" as it doesn't help us in anyway but it is good to know that our audience thought that our band name is creative and out of the box compared to other band names.

Our media pitch - Me, Alfie and Will

Pitch for video from Alex Hunt

End of the week summary - Week 7 (4th September - 10th September)

Looking back at the weekly plan, I managed to complete the tasks which I had set out to do but had also managed to complete extra such as the twitter page for the band which Will had managed to set up, the artist mood board, the decision on the song name which we wanted to do for the music video and comparing our band to other existing band members to see if our members fit in and to see what bands they replicate in appearance such as the costumes they wear and the hair styles.

Photos of our band compared to existing bands

For our music video, we tried to create our lead band member to look similar to Rat Boy who is the lead singer of an indie band who are very popular within the genre. Above is a mood board of additional bands who we were influenced by when thinking of how we wanted to portray our band. Other bands in the image above are Jamie T, The Cribs, The Smiths, Sundara Karma and The Hunna. When we were filming, we took in to consideration the outfits of these artists especially Rat Boy. We made our lead singer, Fin, wear an outfit which we would see existing band members wear in order to help us fit in to the genre better.

Decision on song name

Before the summer holiday, we had decided on a song which we could make a music video on. We had other songs besides the one we chosen in mind such as Rat Boy - Sign On which is an indie genre song which is upbeat. In addition, we had thought about making our music video on a different Rat Boy song called Sportswear which was another possibility.

As well as thinking about the song we was going to do, we also looked at the style of some songs for inspiration which we could use such as Cosmo Pike - Chronic Sunshine which had a certain style of music video which we liked that we thought about using for our music video on the song, Jamie T - Sticks n Stones. In addition, we were also inspired by the special effects of Rat Boy - Sign On when they use a green screen to create a different environment to make their music video eye catching and to allow people to watch the video more than once and to not get bored by it.

Artist mood board

I had chosen these artists for my mood board as inspiration due to the music they produce as well as the clothing brands they wear. Tyler the creator and Pharrell Williams both have their own clothing line which shows that they are in to their fashion as well as the public enjoy the products and the designs of their clothes. Other artists such as 

Music videos which I like and may use as inspiration

In order to have an understanding of what song we wanted to base our music video on, we looked at other music videos in order to get a better understanding of what we wanted to make our music video like. Looking at a range of music videos helped us to know what we wanted to as we were able t o pick and choose what we wanted to use for our music video. Below are some examples of the songs we used to get inspiration from.



Rat Boy was a potential music video which we liked the effects used such as the greens screen with the inflatables. We wanted to use the idea of a car in the video using it in a fun way to demonstrate our upbeat song choice within the indie genre.



The next song is Jamie T - Sheila. We liked the idea of this song with the idea of the slow paced video with the main focus being the man featured n the video from start to finish with him singing in to the lense of the camera.



We also considered songs which had more of a story behind it such as Imagine Dragons - Radioactive where it is as if the lead singer is narrating a story as he sings the lyrics. I liked the idea of this music video as it is different compared to some music videos where the lead singer is singing in front of the camera for the whole song.

After looking at these 3 examples for inspiration, we have thought about using rat boy's style of music video in order to make our music video. With our song that we have chosen being upbeat and quick it would fit in well with what we want our band to do during the song.

Our twitter page for the band

Tweets by BathtubShouting

5 potential songs for our music video

For our music video, as a group, we listening to numerous songs to see if what we had in mind to create our music video had fit in with the pace of the song we wanted and whether the song seemed happy and playful. We had many songs which we could've chosen but managed to narrow it down to only 5 songs to make it easier for us. The songs we had in mind to make our music video on were:

Rat Boy - Sign On
Jamie T - Sheila
Jamie T - Sticks n Stones
Rat Boy - Sportswear
Cosmo Pike - Chronic Sunshine

After thinking hard, we had decided to choose Jamie T - Sticks n Stones due to the pace of the song. As we are using band members outside of our group, we had to consider what would be easy for them to sing as well as choosing a song which would be upbeat.

Band name and biography

As a group, we had decided to call our band Bathtub Shouting. We had chosen this name as within the Indie genre, it can be informal. Examples of other bands with fun band names are King Gizard and The Lizard Wizard which are seen as an Indie genre band. Other examples are Dish Rags and Ariel Pink's Haunted Graffiti. From researching other band names, we thought collectively that we should call our band name something 'outside of the box' as it would attract people's attention to watch our music video. Below is the band's biography:

Name: Bathtub Shouting

Genre: Indie/British hip hop

About: The band originated in 2017 in Leicester but all individually were interacted in the music industry in 2010. The band came together as they all knew each other from a young age growing up with each other but weren't friends until they were put in an environment where they had to play in a band together and realised that they were better than they imagined working together.

Audience market research

UK Tribes


Our audience are classed as stylers and scenestars due to our genre of music and how we perform in front of the camera. I believe that our stylers would be suited to our band, Bathtub Shouting, because they are a young, trendy band who play music which is within a popular genre of music. In addition, I believe that our audience is aimed at scenestars. With our music band having a wide target audience, our band will be popular due to the music we create fits in well with the genre. Our target market is males and females aged between 15-20.

Stylers definition:

"Stylers hold strong on the UK Tribes map – innately cool and stylish, the rising influence of Urban fashion and music have made them a hugely aspirational Tribe for youth today. As luxe sportswear and Urban high fashion has hit the Aspirants (check out the Hypebeasts), more young people than ever before are looking like a Styler and aspiring to their luxury lifestyle."

Scenestars definition:

"Setting themselves apart by creating new trends by co-opting fashion and music from accross the Tribal map and blending it with their own individual attitudes. Ever difficult to pin down, they move at lightning speed through youth culture – moving onto whats ‘next’ before it has a chance to become ‘now’."

Plan for the week - Week 7 (4th September - 10th September)

For this plan for the week, I aim to research my audience to see what they enjoy listening to and what genre is their favourite. In addition, I will aim to make a band name and biography for my band in order for the audience to know more information about the band to make the audience feel as if they have a closer relationship to the band. If I have time, I will aim to complete the potential songs whihc we will chose from to make our music video around. As we have already filmed footage and got a song in mind which we want to use for the video, we will take the other songs in to consideration but may not use them as we already have footage for the song which we believe will work best for the video which we want to complete.

End of the week summary - Week 6 (28th August - 3rd September)

During this week, I was able to complete the tasks which I had set out to do. However, I wanted to complete additional tasks as well as the ones I had set out to do but wasn't able to so I will have to do them within the next plan for the week.

25 word pitch 2

25 word pitch

Our band, Bathtub Shouting, will attract the attention of many people who enjoy listening to indie music aged between 15-20 years males and females.