Friday, 8 December 2017
Evaluation Question 1 - Final
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The research that me, Alfie and Will had carried out on our chosen genre, Indie, was beneficial to us as we were able to have a good understanding of what techniques we needed to use for our video. We had analysed music videos which already exist within our genre to have an understanding of how our video needs to be perceived in order for it to fit in with our chosen genre. We had aimed to make our music video look realistic and to be viewed as professional in order for it to fit in with existing media music videos to allow us to feel as if the audience will enjoy our music video with it being energetic and different which is how most indie music videos are.
Our music video used conventions as we have used a performance music video which involves the artists singing in front of the camera. In addition to this, we had originally used a tripod for our music shots but it had made the shot boring and basic as it was centred in the middle with no movement from the camera. To prevent this, we decided not to use the tripod in our shots making the whole music video with the 'free hand' camera technique. We had also made our video conventional as it included several outfit changes for the different locations which we had used in order to film the music video.
With our genre being Indie, we have analysed existing music videos such as Jamie T - Sticks 'n' Stones. As this is the song which we ha chosen, we had analysed the music video in order to have an understanding of the editing which the editors of the music video had used in order to fit with the pace of the song. As the song is fast paced, we needed to ensure that the artists were energetic in order for the performance of the song to be familiar with the audience. Other songs which we had taken inspiration from was Rat Boy - Sign On which is a performance video that involves the artist singing and doing hat they want to do in front of the camera. With the original song using a performance video, it helped us in order to know how to start filming our music video with the ideas which we had in mind.
We have used conventions within our music video. One of the conventions which we had used was to use star images in our music video for the audience to know who the music video is focused on and to show who the man singer or member of the band is to allow the audience know who the main focus is. This music video technique is commonly used within music videos as it allows the audience to feel as if the audience have a connection with the band members. Looking back at the preliminary task of recreating a music video, we had different singers singing different parts of the song as we were recreating Mens Needs by The Cribs and they had more than one singer which may have made it confusing for the audience if they didn't know who the band members were but as it is an established band, the audience will know who the lead singer is compared to the other singer.
When we had created our first music video, we didn't follow conventions as we had different singers singing random parts of the song making it hard to establish who was the main focus of the music video. However, when we were given feedback, we ensured that it was clear who was the lead singer as we divided them by the chorus and the verses of the song. The final music video followed conventions and because of this, it had made it easier to establish who was the main singer of the music video making it look more realistic fitting in with the indie genre as other music videos have done similar ideas.
Some music videos use attractive star images within a music video in order to grasp the audience's attention but we followed this idea as we used two characters who were consistently 'bouncing off' each other creating a satisfying, exciting music video for the audience to watch and would enjoy to watch it again. Star images fit in with the genre we have chosen to base our music video around as there are existing music videos which do this such as Ratboy. Ratboy is a band but is perceived as one member of the band as he is the star image of the band.
Originally, we wanted our music video to be based round a car which we had filmed for but although it was conventional, it didn't work as we found that the shots were too still not creating the vibe which we wanted and made the shots seem boring. In addition, we wanted to use a car such as the Ratboy - Revolution when the band use a standard car with a unique pattern on it in order for it to stand out. The car shots which we tried to create were supposed to be upbeat, happy and fun to watch. However, when we filmed the car shots, due to us using a tripod, the shots looked boring and unexcitable.
We have used conventions within our music video. One of the conventions which we had used was to use star images in our music video for the audience to know who the music video is focused on and to show who the man singer or member of the band is to allow the audience know who the main focus is. This music video technique is commonly used within music videos as it allows the audience to feel as if the audience have a connection with the band members. Looking back at the preliminary task of recreating a music video, we had different singers singing different parts of the song as we were recreating Mens Needs by The Cribs and they had more than one singer which may have made it confusing for the audience if they didn't know who the band members were but as it is an established band, the audience will know who the lead singer is compared to the other singer.
When we had created our first music video, we didn't follow conventions as we had different singers singing random parts of the song making it hard to establish who was the main focus of the music video. However, when we were given feedback, we ensured that it was clear who was the lead singer as we divided them by the chorus and the verses of the song. The final music video followed conventions and because of this, it had made it easier to establish who was the main singer of the music video making it look more realistic fitting in with the indie genre as other music videos have done similar ideas.
Some music videos use attractive star images within a music video in order to grasp the audience's attention but we followed this idea as we used two characters who were consistently 'bouncing off' each other creating a satisfying, exciting music video for the audience to watch and would enjoy to watch it again. Star images fit in with the genre we have chosen to base our music video around as there are existing music videos which do this such as Ratboy. Ratboy is a band but is perceived as one member of the band as he is the star image of the band.
Originally, we wanted our music video to be based round a car which we had filmed for but although it was conventional, it didn't work as we found that the shots were too still not creating the vibe which we wanted and made the shots seem boring. In addition, we wanted to use a car such as the Ratboy - Revolution when the band use a standard car with a unique pattern on it in order for it to stand out. The car shots which we tried to create were supposed to be upbeat, happy and fun to watch. However, when we filmed the car shots, due to us using a tripod, the shots looked boring and unexcitable.
Tuesday, 5 December 2017
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